Visoon Video Impact launches with order management from goTom
Visoon Video Impact, the marketing joint venture of Axel Springer and Paramount, is now using goTom’s order management solution for the delivery of Visoon’s digital inventory.
Via the central order management cloud, all booking steps from planning to invoicing are realized via a single platform: Visoon delivers campaign data to the ad server Xandr via interfaces. By using goTom, Visoon can now handle CRM and order management for advertisers and agencies, as well as all programmatic deals and direct campaigns, without having to change software or interfaces. In addition, goTom enables the management of the respective inventory donors and automatic payouts of credits.
The goTom solution has convinced us: The change from our previous OMS to the Swiss software platform went absolutely smoothly – and even a lot faster than expected. We now control everything via a single interface and always have everything in view with the dashboard.
By switching to our specialized cloud solution, Visoon can greatly simplify the already high complexity of digital marketing. In particular, the deep integration with the ad server and the feature for automatic calculation of publisher credit notes are clear competitive advantages in daily business from now on.
Visoon Video Impact is the TV and big screen marketer of Axel Springer and Paramount. The joint venture was founded in 2016 and has all TV and big screen offerings of Axel Springer and Paramount in its portfolio. These include the brands BILD, WELT, N24 Doku, Comedy Central, Comedy Central+1, MTV, Nickelodeon and Pluto TV. More at www.visoon.de.