Teads launches in Germany and the Nordics with goTom

The Global Media Platform Teads has been working successfully with goTom software in Switzerland, Austria and Eastern Europe for years. Now the markets Germany and the Nordics are also starting with our SaaS solution.

goTom 16. September 2022 · Announcements

Following the successful launch of goTom in Switzerland, other markets such as Austria, Poland, Romania and Turkey have been added in recent years. Starting this fall, Teads will also be using goTom in Germany and the Nordics.

Teads offers media services with high reach on high-quality websites. The network in Germany includes over 150 marketers and publishers such as Ströer, Spiegel Media, Condé Nast or Media Impact, representing over 1,000 websites in Germany.

goTom is used for the processing of direct bookings as well as for invoicing. Invoicing from goTom also takes place for campaigns that are bought programmatically via the Teads Ad Manager.

goTom The cloud-based order management software offers significant efficiency gains in the day-to-day business of digital marketing through interfaces to ad servers, SSPs and financial systems.

goTom launches a customized API for the SSP Yieldlab

goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.

Announcements

Austria’s leading premium marketer Austria.com/plus is now working with goTom

After an integration phase of only two months, Austria’s leading premium marketer, austria.com/plus, launched in September with the cloud solution from goTom.

Announcements

goTom wins another customer in Germany with RND

One of Germany’s largest editorial networks, the RedaktionsNetzwerk Deutschland (RND) of the MADSACK Mediengruppe, is now adopting goTom’s Order Management Platform. The software supports the marketing unit in handling and billing digital advertising campaigns.

Announcements

The goTom team continues to grow!

We are pleased to welcome two talented newcomers to our company. Ahmad Zia Wasi will be supporting our tech team with his expertise, while Kathalin Suppanz will strengthen product and project management.