ORF-Enterprise relies on automated advertising marketing with goTom
The media company uses the technology as a central solution for marketing its digital advertising inventory – a real ‘game changer’ according to those responsible.
With ORF.at – Austria’s largest news network – and the online presences of all TV and radio stations, ORF reaches more than four million unique users per month. This makes ORF the medium with the highest reach in Austria in the digital environment as well, and at the same time a premium environment for advertisers. In order to manage the offered inventory in a targeted and efficient manner, ORF was looking for a solution that would effectively support the entire sales process as well as all handling up to after-sales processes.
After an integration phase lasting several months, ORF began operational work with goTom on the first of September. In addition to the requirements described above, the technology solution offers, among other things, detailed sales dashboards and reporting. Thanks to the flexibility of the software and various individual extensions, ORF’s entire digital offering can now be easily mapped.
goTom is already fully integrated into our sales process: With the software, we are able to map the entire sales and service process in the digital marketing of the ORF.at network with a very high degree of automation. In addition, we benefit from goTom’s connections to technology partners with whom we work and appreciate the cooperation with the goTom project team.
We are very pleased to support ORF-Enterprise – the marketer of the largest broadcaster in Austria – as a technology partner. This way, we help the team to focus even more on serving advertisers and their campaigns. We ourselves are also increasing our footprint as a leading ad tech provider in the DACH region with this partnership.