Nomination for the Digital Marketing Award 2020

Ginette Lumbiarres and Alban Grossenbacher were nominated as founders of goTom by IAB Switzerland in the category “Digital Entrepreneur of the Year”.

Die Verleihung des Digital Marketing Award 2019.

goTom 01. July 2020 · News

The “Digital Marketing Award” is the most important award in the digital advertising industry in Switzerland. The focus is on creative and extraordinary projects of companies, organisations and outstanding achievements of individuals.

The “Digital Marketer of the Year” and the “Digital Agency of the Year” are also awarded. An expert jury will select its favourites from the nominated companies and agencies.

These are the nominees for the Award 2020:

Digital Agency of the Year: ads&figures AG, Farner Consulting AG, MediaCom Switzerland, Mediakanzlei GmbH
Digital Marketer of the Year: Audi, Emmi AG, Lidl Schweiz, Rivella
Digital Entrepreneur of the Year: Attackera GmbH, Drop8 AG, goTom

Due to the coronavirus, the award ceremony could not take place as planned during the DEX conference in spring 2020. IAB Switzerland will therefore announce a new date soon.

goTom The cloud-based order management software offers significant efficiency gains in the day-to-day business of digital marketing through interfaces to ad servers, SSPs and financial systems.

The Indispensability of CRM in Digital Marketing

The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.

Announcements

goTom launches a customized API for the SSP Yieldlab

goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.

News

Multi-adserver integration: goTom now shares flights across multiple ad servers

In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.

News

Increasing efficiency and flexibility through goTom’s API interfaces

With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.