krone.at decides in favour of goTom to manage their digital marketing
With krone.at as the digital offering with the widest reach in the daily newspaper segment, the market leader in Austria has chosen the SaaS solution from goTom.
krone.at starts this summer with the cloud solution from goTom. The Swiss company offers a specialized platform with a CRM system, supplemented by modules for controlling and handling digital campaigns. The SaaS solution accompanies the entire process from the preparation of offers to invoicing and the transfer of all financial data to ERP systems.
goTom can be easily integrated into existing technical infrastructures – including third-party systems. The software has all relevant interfaces to AdServers, ERP systems such as SAP or CRM systems such as Salesforce. This also benefits krone.at, as the roll-out of goTom can be implemented much faster.
The detailed offer preparation, disposition and invoicing including the automated document dispatch is then taken over by the systems of goTom. With this uniform workflow on a single interface, the entire marketing process can be controlled significantly better.
Reinhard Igler, Sales Manager at krone.at: “We decided on goTom because the solution has a high level of usability and covers the entire sales funnel. In addition, the software convinces with a number of existing API’s and a great team that supports us at any time”. And, Igler adds: “Of course, goTom’s references were also a reason for us to choose this cooperation. »
Alban Grossenbacher, Co-CEO of goTom: “We are very pleased that our software and expertise also convinced krone.at. Our vision that a system specialized in digital marketing offers clear advantages for sales and the entire after-sales management was again confirmed in this pitch. goTom fits perfectly into existing IT architectures. Especially in the highly volatile digital marketing we create considerable advantages in terms of efficiency and workflows”.