goTom wins the digital unit of the biggest magazine publisher in Austria as a customer
With VGN Digital, the digital unit of the largest magazine publisher in Austria, another relevant media company relies on goTom for the marketing of online advertising inventory.
29. September 2020 · News
For Michael Drexler, as the responsible Chief Sales Officer Digital, the integrative approach of the SaaS solution was of decisive importance:
Due to the need to redesign our IT architecture, we were looking for a solution for our digital marketing. In addition to a high level of usability, this solution, together with our new CRM solution, should make a valuable contribution to more sales power.
Michael Drexler
Chief Sales Officer Digital
Furthermore, he emphasises that the all-encompassing deep integration with ad servers and SSPs has been a USP of the system solution from Zurich. Drexler continues: “By using the interface, we can automate a large part of the campaign processing and service our customers even faster”.
According to Michael Drexler, another aspect for the use of goTom was the ability to clearly display sales and revenues from external clients. VGN Digital markets the Austrian traffic of the digital presence of ‘DER SPIEGEL’.
goTom can be easily integrated into existing technical infrastructures – including third-party systems. The software has all relevant interfaces to ad servers, ERP and CRM systems. This creates a significantly higher roll-out speed and reduces project management costs for the company
Our cloud-based software offers media companies the opportunity to optimise their marketing processes, thereby creating resources to strengthen products, sales and services.
Alban Grossenbacher
CEO goTom