goTom wins another customer in Germany with RND
One of Germany’s largest editorial networks, the RedaktionsNetzwerk Deutschland (RND) of the MADSACK Mediengruppe, is now adopting goTom’s Order Management Platform. The software supports the marketing unit in handling and billing digital advertising campaigns.
RND produces nationwide content for several dozen regional media brands, reaching millions of readers daily. Additionally, RND offers publishers a comprehensive solution for successful digital news offerings through the “RND OnePlatform” publishing platform. Since 2020, MADSACK has been independently marketing all digital titles. To further enhance customer service and automate various processes, the media group is now implementing goTom’s cloud solution in their marketing operations.
The software streamlines commercial processes in the handling of digital campaigns, offering extensive interfaces to the ad server and the ERP system. This includes not only planning direct campaigns but also managing programmatic deals.
“Through goTom, we can provide an even better service to our customers and publishers while also improving internal efficiency. The deep integrations with Google Ad Manager and Yieldlab are a significant advantage for us in our daily operations,” says Jenny Schweneker, Head of Digital Advertising at RND.
After a testing phase, RND has decided to introduce goTom, and the implementation is commencing immediately.