Goldbach neXT launches with goTom’s Order Management Cloud

Goldbach neXT, the technology and service competence center for the digital advertising market of TX Group and Goldbach, was successfully migrated to the goTom platform as of January 2021. In an integration phase lasting several months, various new functionalities and APIs to third-party systems were developed in close cooperation. In addition to the automation of time-consuming processes, the focus of the solution is on the further improvement of services for advertisers and publishers.

When merging TX Group and Goldbach, we looked intensively at the future IT architecture. The modern SaaS platform from goTom is now an important component of our technical infrastructure and ideally complements our existing systems.

Alexander Horrolt Managing Director

Horrolt also highlights that the migration could be realized in a short time primarily because of the good cooperation with goTom: “We sensed right from the start that the team has a lot of experience in the field of digital advertising as well as IT project management. This helped to keep to the tight schedule.”

Goldbach uses goTom to create offers for display, video and mobile ads. The software also supports their execution and provides key data for optimizing and monitoring performance. It also handles billing and the calculation of publisher credits across the entire online portfolio.