• CRM
  • Order Management
  • Ad Serving
  • Finance
  • Programmatic
  • Reports

Managing customer relations

Our CRM platform enables sales teams to efficiently manage customer support. Save customer data as well as customer interactions and subsequently use them for offer and order creation.

Tasks-ManagementTasks-ManagementTasks-Management

Tasks-Management

Create a task for your customers and assign them to your team members. goTom reminds you automatically via email for upcoming tasks.

Activity ManagementActivity ManagementActivity Management

Activity Management

Create activities such as lunches or calls. Keep the overview over customer contacts and prepare the next steps.

Customer MonitoringCustomer MonitoringCustomer Monitoring

Customer Monitoring

Manage your customer relations and prioritize promising leads. Analyse customer turnovers as well as your sales team’s activities using our CMR report. Discover unexploited potential and develop new up-selling possibilities.

Export specific CRM data as Excel files from goTom.
Customer databaseCustomer databaseCustomer database

Customer database

Specialized for managing advertising customers. Distinguish between agencies, direct customers or agents and manage commissions and discounts. Tag and cluster customers for mailings and reports.

APIAPIAPI

API

Are you using a different CRM? goTom can be linked to third-party systems and subsequently synchronizes client databases, turnovers and even orders.

Plan complex campaings

Meet the world’s first Order Management System that was built specifically for selling digital campaigns. Plan your campaigns using integrated customer as well as product data.

Simple product databaseSimple product databaseSimple product database

Simple product database

There are thousands of digital products and many more are added every day. goTom’s product database is exactly designed for this. Create flexibly new products and define the cost. The simple structure assists you to stay on top of things.

Efficient Campaign PlanningEfficient Campaign PlanningEfficient Campaign Planning

Efficient Campaign Planning

Plan complex campaigns with different products and running times on a modern interface. goTom enables simultaneous modifying, copying and deleting of flights and with this provides highest productivity.

Inventory ManagementInventory ManagementInventory Management

Inventory Management

Consult your customers directly over the phone and help them find the best spaces. Due to a visualized loading schedule you keep track of available inventory.

Campaign TasksCampaign TasksCampaign Tasks

Campaign Tasks

Digital campaigns also demand the highest attention after activation. Screenshots and reportings have to be sent to customers promptly and campaign flights require to be carried out as planned. goTom creates for these ToDo’s automatic tasks and reminds your team of the next steps. Your customers will thank you for it.

Workflows and Team CommunicationWorkflows and Team CommunicationWorkflows and Team Communication

Workflows and Team Communication

Campaigns are often cared for by different teams. With goTom inefficient email-communication between sales, sales support and ad management is made redundant. The state of every campaign is visible to all teams and even during absences of colleagues everybody still knows what there is to do. goTom enables collaboration with external colleagues using separate permissions on individual task lists.

Connect your adserver with goTom

Raise your ad management to the next level. Save the time of manually transferring campaign data. goTom automatically creates campaigns in the adserver and feeds delivery data back for supervision and reportings.

Automated Campaing CreationAutomated Campaing CreationAutomated Campaing Creation

Automated Campaing Creation

Campaign flights are pushed directly from goTom to the adserver. goTom therefore opens an order under the respective customer and creates flights incl. placings, running times and targetings.

Live Ad Server ForecastLive Ad Server ForecastLive Ad Server Forecast

Live Ad Server Forecast

goTom shows the available adserver inventory during campaign planning as well as the Share of Voice per flight taking targetings or frequency cappings into account.

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Targetings

Targetings from the adserver are available to you when planning and creating campaign flights. Even forecasts can be requested on all available demographic and geographic target criteria.

Adserver Matching Tabelle in goTom Simply link your commercial products with the structure of the adserver.
Simple MatchingSimple MatchingSimple Matching

Simple Matching

Link your channels and products from goTom with the structure of your adserver. goTom assists you with intelligent suggestions and easy matching tables.

Synchronisation of Delivery DetailsSynchronisation of Delivery DetailsSynchronisation of Delivery Details

Synchronisation of Delivery Details

goTom synchronizes delivery details such as ad impressions, clicks and click rates for every campaign. Campaign supervision and sending of reportings are issued directly in goTom.

From Offer to Invoice

With goTom you have all in one place and save inefficient administrative work. With the Finance module you convert finished campaigns directly into invoices and send these with just a few clicks to your customers.

Invoice PlanningInvoice PlanningInvoice Planning

Invoice Planning

Take the needs of your customers into account when invoicing campaigns. Be it different recipients, separate commission accounting or several invoices per order – goTom makes it possible.

InvoicingInvoicingInvoicing

Invoicing

On the finance dashboard you see it at a glance which invoices are pending. Generate several receipts at the same time using the batch procedure.

Automatic Mail SendingAutomatic Mail SendingAutomatic Mail Sending

Automatic Mail Sending

Save resources and mailing cost by sending the invoices directly from goTom. Your customers receive the email including all pending receipts.

Linking to Finance SoftwareLinking to Finance SoftwareLinking to Finance Software

Linking to Finance Software

Transfert financial data simply to your accounting. goTom provides interfaces or export possibilities.

goTom Finanz Dashboard Account and send several invoices at the click of a button.

All Turnovers at a glance

Direct Sales and Programmatic: goTom enables cross-channel turnover analysis and detailed product evaluation in graphic dashboards.

API to SSPsAPI to SSPsAPI to SSPs

API to SSPs

goTom integrates over an API interface to your Supply Side Platform (SSP) and therefore enables overall evaluation.

Synchronisation of turnoversSynchronisation of turnoversSynchronisation of turnovers

Synchronisation of turnovers

The software aggregates thousands of data records every night from the SSP and preprocesses them for customer as well as agency reportings.

Simple MatchingSimple MatchingSimple Matching

Simple Matching

An intelligent matching table automatically submits proposals for the connections of SSP Buyers with the respective customers from the CMS.

Harmonized DatenHarmonized DatenHarmonized Daten

Harmonized Daten

Extensive graphic reportings show you at the push of a button what a customer has booked. – over all sales channels.

Make well-founded decisions

Get profound insights and exploit potential early on. Our dashboards and reportings assist you with intelligent customer analysis and relevant findings.

DashboardsDashboardsDashboards

Dashboards

Stay ahead of the competition. Keep track of important tasks or your budget goals with individually personalized dashboards.

Flexible DiagrammsFlexible DiagrammsFlexible Diagramms

Flexible Diagramms

Evaluate hundreds of thousands of data reportings in real time. Compare numbers from the previous year, learn which products have higher turnovers or which customer in the current year is booking fewer campaigns.

Excel ReportsExcel ReportsExcel Reports

Excel Reports

Export all data for further analysis in an Excel spreadsheet. Various filter criteria or entire standard analysis are made available for this.

Interested to hear more about this feature?

Get in touch with us. We would love to show you goTom in detail.

Check other features:
  • CRM
  • Order Management
  • Ad Serving
  • Finance
  • Programmatic
  • Reports

Integrations

goTom can be integrated flexibly into an existing technology environment. Our experienced team is happy to support you.

Learn more