- Order Management
- Ad Serving
Managing customer relations
Our CRM platform enables sales teams to efficiently manage customer support. Save customer data as well as customer interactions and subsequently use them for offer and order creation.
Create a task for your customers and assign them to your team members. goTom reminds you automatically via email for upcoming tasks.
Create activities such as lunches or calls. Keep the overview over customer contacts and prepare the next steps.
Manage your customer relations and prioritize promising leads. Analyse customer turnovers as well as your sales team’s activities using our CMR report. Discover unexploited potential and develop new up-selling possibilities.
Specialized for managing advertising customers. Distinguish between agencies, direct customers or agents and manage commissions and discounts. Tag and cluster customers for mailings and reports.
Are you using a different CRM? goTom can be linked to third-party systems and subsequently synchronizes client databases, turnovers and even orders.
Plan complex campaings
Meet the world’s first Order Management System that was built specifically for selling digital campaigns. Plan your campaigns using integrated customer as well as product data.
Simple product database
There are thousands of digital products and many more are added every day. goTom’s product database is exactly designed for this. Create flexibly new products and define the cost. The simple structure assists you to stay on top of things.
Efficient Campaign Planning
Plan complex campaigns with different products and running times on a modern interface. goTom enables simultaneous modifying, copying and deleting of flights and with this provides highest productivity.
Consult your customers directly over the phone and help them find the best spaces. Due to a visualized loading schedule you keep track of available inventory.
Digital campaigns also demand the highest attention after activation. Screenshots and reportings have to be sent to customers promptly and campaign flights require to be carried out as planned. goTom creates for these ToDo’s automatic tasks and reminds your team of the next steps. Your customers will thank you for it.
Workflows and Team Communication
Campaigns are often cared for by different teams. With goTom inefficient email-communication between sales, sales support and ad management is made redundant. The state of every campaign is visible to all teams and even during absences of colleagues everybody still knows what there is to do. goTom enables collaboration with external colleagues using separate permissions on individual task lists.
Connect your adserver with goTom
Raise your ad management to the next level. Save the time of manually transferring campaign data. goTom automatically creates campaigns in the adserver and feeds delivery data back for supervision and reportings.
Automated Campaing Creation
Campaign flights are pushed directly from goTom to the adserver. goTom therefore opens an order under the respective customer and creates flights incl. placings, running times and targetings.
Live Ad Server Forecast
goTom shows the available adserver inventory during campaign planning as well as the Share of Voice per flight taking targetings or frequency cappings into account.
Targetings from the adserver are available to you when planning and creating campaign flights. Even forecasts can be requested on all available demographic and geographic target criteria.
Link your channels and products from goTom with the structure of your adserver. goTom assists you with intelligent suggestions and easy matching tables.
Synchronisation of Delivery Details
goTom synchronizes delivery details such as ad impressions, clicks and click rates for every campaign. Campaign supervision and sending of reportings are issued directly in goTom.
From Offer to Invoice
With goTom you have all in one place and save inefficient administrative work. With the Finance module you convert finished campaigns directly into invoices and send these with just a few clicks to your customers.
Take the needs of your customers into account when invoicing campaigns. Be it different recipients, separate commission accounting or several invoices per order – goTom makes it possible.
On the finance dashboard you see it at a glance which invoices are pending. Generate several receipts at the same time using the batch procedure.
Automatic Mail Sending
Save resources and mailing cost by sending the invoices directly from goTom. Your customers receive the email including all pending receipts.
Linking to Finance Software
Transfert financial data simply to your accounting. goTom provides interfaces or export possibilities.
All Turnovers at a glance
Direct Sales and Programmatic: goTom supports you in the management of private marketplaces and enables cross-channel turnover analysis and detailed product evaluation in graphic dashboards.
API to SSPs
goTom integrates over an API interface to your Supply Side Platform (SSP) and synchronizes buyer and revenue data with your customer database.
Keep track of your private deals. The Deal Manager makes it easy to manage your private marketplaces and creates deals directly in the SSP via an interface.
Monitor the performance of your private deals and take early action if a deal fails to meet its targets.
An intelligent matching table automatically submits proposals for the connections of SSP Buyers with the respective customers from the CMS.
Make well-founded decisions
Get profound insights and exploit potential early on. Our dashboards and reportings assist you with intelligent customer analysis and relevant findings.
Stay ahead of the competition. Keep track of important tasks or your budget goals with individually personalized dashboards.
Evaluate hundreds of thousands of data reportings in real time. Compare numbers from the previous year, learn which products have higher turnovers or which customer in the current year is booking fewer campaigns.
Interested to hear more about this feature?
Get in touch with us. We would love to show you goTom in detail.