SMG Swiss Marketplace Group AG relies on goTom for advertising operations

SMG Swiss Marketplace Group AG relies on goTom for advertising operations

With SMG Swiss Marketplace Group AG (SMG for short), another large Swiss publisher is starting with goTom’s software. The cloud solution supports the marketing unit in the processing and billing of digital advertising campaigns. SMG already cooperates closely with Goldbach Audience and Ringier Advertising, which also rely on goTom’s platform.

ORF-Enterprise relies on automated advertising marketing with goTom ORF-Enterprise relies on automated advertising marketing with goTom

ORF-Enterprise relies on automated advertising marketing with goTom

The media company uses the technology as a central solution for marketing its digital advertising inventory – a real ‘game changer’ according to those responsible. With ORF.at – Austria’s largest news network – and the online presences of all TV and radio stations, ORF reaches more than four million unique users per month. This makes […]