The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.
goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.
After an integration phase of only two months, Austria’s leading premium marketer, austria.com/plus, launched in September with the cloud solution from goTom.
One of Germany’s largest editorial networks, the RedaktionsNetzwerk Deutschland (RND) of the MADSACK Mediengruppe, is now adopting goTom’s Order Management Platform. The software supports the marketing unit in handling and billing digital advertising campaigns.
In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.
With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.
In the world of digital advertising, efficiency and effectiveness are key to success. Against this backdrop, TargetVideo, a leading German company in the field of video advertising, has decided to rely on goTom’s software in the future.
goTom has recently integrated the ad server SpringServe. Thanks to the new interface, advertisers and publishers can automatically transfer their campaign data to the independent ad server for OTT and video advertising and monitor performance in real time.