Tamedia: From divergence to convergence

Success story
Sylvia Epaillard

We were able to reach a harmonized data structure over all digital media types with goTom.

COO Digital Advertising
Sylvia Epaillard
Tamedia AG

The advertisement market organisation of Tamedia exists as Tamedia Advertising since 01.01.2017. Tamedia therewith offers their customers the easy booking of cross-media and cross-platform campaigns as well as other attractive opportunities. Consistent acquisitions and invoicing over all products. Additionally, customers can decide over the form of collaboration. Like this a dedicated contact person can take over consulting and support of all products and offers for bookings.

“With the know-how of the development and project teams at goTom fast and specific implementations are possible.”

Sylvia Epaillard’s position as Chief Operations Office Digital Advertising consists of bringing the divergent processes in the digital campaigning management to a cross-media denominator. The goal was to combine the different sections, raise efficiency and transparency, as well as harmonize existing working-steps and products. This also means the revisions of the technology landscape. Apart from process harmonizing also special requirements of the local market, individual titles and sales areas will be covered. The customer expects flexibility, creativity and innovation. Tamedia Advertising wanted to meet those requirements. In the digital world products and processes are changing quickly. This is why agile technology and closeness to customers is vital to unite the individual channels.

Together with goTom for the administration of online campaigns, Alfa Media for print ads and BSI (CRM) integrations were reviewed and successfully implemented. Today Tamedia is working efficiently, at a high quality and especially flexibly so that convergent customer requests can be reacted to without a problem. Users love the simple processes and can focus on sales as the technologies in the handling are highly automatically functioning.

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