Christian Griesbach joins the Board of Directors

Christian Griesbach becomes member of the board of directors at goTom. He will support the founding team with his know-how and international network in marketing and technology.

Christian Griesbach wird Vewaltungsrat beim Schweizer Adtech Unternehmen goTom.

goTom 13. May 2020 · News

Christian Griesbach has been active in the digital marketing and technology industry for more than 20 years. Since January 2019, he has been a Managing Partner at the consulting firm DESPOVE Executive Search & Consulting.

Order Management for marketers and publishers

Prior to that he was Managing Director DACH & Eastern Europe and Executive Vice President Publisher Management EMEA at Teads, General Manager Digital Marketing and Sales at Axel Springer marketer Media Impact and co-founder and Managing Director of the digital marketers mediasports and mediasquares. He started his career in 1998 at the ad server provider and marketer 24/7 Real Media.

Christian is a pioneer of the German digital industry. He relies on an excellent network and we are delighted that he will join us in driving growth in Europe.

Alban Grossenbacher CEO goTom

I have been following the development of goTom for a long time. The technology environment is generally extremely exciting and the software solution from Zurich has enormous potential. I’m looking forward to actively accompanying the further development of goTom.

Christian Griesbach Board member goTom

goTom The cloud-based order management software offers significant efficiency gains in the day-to-day business of digital marketing through interfaces to ad servers, SSPs and financial systems.

The Indispensability of CRM in Digital Marketing

The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.

Announcements

goTom launches a customized API for the SSP Yieldlab

goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.

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Multi-adserver integration: goTom now shares flights across multiple ad servers

In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.

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Increasing efficiency and flexibility through goTom’s API interfaces

With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.