In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.
With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.
goTom has recently integrated the ad server SpringServe. Thanks to the new interface, advertisers and publishers can automatically transfer their campaign data to the independent ad server for OTT and video advertising and monitor performance in real time.
This January, the time had finally come: After months of development and over 500,000 new lines of code, we were able to successfully launch «goTom Marketer».