The Indispensability of CRM in Digital Marketing
The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.
goTom launches a customized API for the SSP Yieldlab
goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.
Multi-adserver integration: goTom now shares flights across multiple ad servers
In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.
Increasing efficiency and flexibility through goTom’s API interfaces
With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.
First place in the kress pro ranking 2023
goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro.
Visoon Video Impact launches with order management from goTom
Visoon Video Impact, the marketing joint venture of Axel Springer and Paramount, is now using goTom’s order management solution for the delivery of Visoon’s digital inventory.
ORF-Enterprise relies on automated advertising marketing with goTom
The media company uses the technology as a central solution for marketing its digital advertising inventory – a real ‘game changer’ according to those responsible. With ORF.at – Austria’s largest news network – and the online presences of all TV and radio stations, ORF reaches more than four million unique users per month. This makes […]
Smart Swiss Army Knife for IPPEN.MEDIA
goTom is now the official technology partner of IPPEN.MEDIA, the umbrella brand for all entrepreneurial activities of the Ippen Media Group and its partners in Germany.
Dominic Karpf takes over as team leader at goTom
goTom continues to grow: With Dominic Karpf as team leader of the “Product Management & Project Management” team, the further development of the software will be pushed even further.
How marketers benefit from our new platform «goTom Marketer»
This January, the time had finally come: After months of development and over 500,000 new lines of code, we were able to successfully launch «goTom Marketer».