The Indispensability of CRM in Digital Marketing

The Indispensability of CRM in Digital Marketing

The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.

goTom launches a customized API for the SSP Yieldlab goTom launches a customized API for the SSP Yieldlab

goTom launches a customized API for the SSP Yieldlab

goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.

Multi-adserver integration: goTom now shares flights across multiple ad servers Multi-adserver integration: goTom now shares flights across multiple ad servers

Multi-adserver integration: goTom now shares flights across multiple ad servers

In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.

Increasing efficiency and flexibility through goTom’s API interfaces Increasing efficiency and flexibility through goTom’s API interfaces

Increasing efficiency and flexibility through goTom’s API interfaces

With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.

ORF-Enterprise relies on automated advertising marketing with goTom ORF-Enterprise relies on automated advertising marketing with goTom

ORF-Enterprise relies on automated advertising marketing with goTom

The media company uses the technology as a central solution for marketing its digital advertising inventory – a real ‘game changer’ according to those responsible. With ORF.at – Austria’s largest news network – and the online presences of all TV and radio stations, ORF reaches more than four million unique users per month. This makes […]