Our history
Initially part of TX Group, Switzerland’s biggest media group, goTom has developed into a well-known software for handling digital campaigns. While setting up a system for digital sales, we realized the issue of how time-consuming and complex the administration for digital jobs was and started to develop our own solution. In 2015 goTom AG was founded as an independent company to make the technology available to the entire market. Today, goTom is a widely used software for processing digital campaigns.
The digital industry is growing and changing fast. But so are we...
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04. March 2020QR Code Invoices
In goTom invoices with QR codes can now be generated and sent.
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05. February 2020Monthly Invoicing
goTom now offers the possibility that flights that run over a longer period of time can be billed per month according to performance.
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22. January 2020New Billing Type
Campaigns can now be invoiced after expiry. With this new billing type, invoicing is planned automatically so that the campaign can be billed at the end of the term.
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18. December 2019New Customer Reporting Templates
We have expanded our customer reporting. In addition to the existing standard customer reporting, there is now a further reporting type; the newsletter report. Further templates can also be added.
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13. November 2019Push Xandr Deal-Updates
Deal updates can now be pushed to Xandr. This means that changes to the product or floor price are transferred to the ad server with a single click.
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30. October 2019Deal Monitoring for Xander Programmatic Deals
Now also the Programmatic Deal data like revenues, bid requests etc. is being pulled from Xandr to goTom and displayed for each deal. In addition, the Open RTB sales of Xandr can now be mapped in the Matching Table.
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30. October 2019Xandr Key Values
In addition to the segments, the key values of Xandr (formerly “Appnexus”) can now also be selected as targeting in goTom. The key values can be included or excluded with one click, similar to the Xandr GUI. This now also works for Numeric Key Values.
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07. August 2019Deal Tracking Dashboard
As of today, the sales and delivery data of programmatic deals can be analyzed in goTom. The new dashboard is available for all synchronized deals and shows the history of different KPIs like revenue or bid requests.
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10. July 2019Creation Tasks
Certain flights, such as native ads, require an additional workflow to create the ad. Therefore a creation task list has been implemented, with which these ads can be managed.
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05. June 2019Salesforce API
goTom now communicates with Salesforce. Customer and opportunity data are exchanged via the API. This ensures a uniform customer base and synchronized campaign data.
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08. May 2019Adition API
The Adition AdServer is now also connected to goTom. We transmit customer and campaign data to Adition by mouse click and withdraw the delivered data.
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02. April 2019Marketer Modul
From now on, contracts with external publishers can be managed in goTom. For all network campaigns there is now an internal planning view in which the delivery or revenue distribution of campaigns can be planned.
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26. March 2019AdServer push of campaign changes
goTom now offers the push of campaign updates to DFP and AppNexus.
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12. February 2019Automatically generated Screenshots
Creating document screenshots manually is no longer necessary. Every morning goTom automatically generates screenshots for all campaigns starting on that day.
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23. January 2019New Document Filing
We have restructured the document filing and made it possible to archive the current version of the documents.
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16. January 2019Advanced Search Functionality
We’ve expanded the search with a free-text and a separate campaign / customer search. In addition, we have added an advanced history in the campaign details.
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19. December 2018New Tasklist for Screenshots
There is now in goTom a task list, in which screenshots can be uploaded directly and sent to the customer.
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21. November 2018Redesign Finance Tasks
The redesigning continues. Today we present the Finance Tasks in the new UI. We have also improved the CRM Feature.
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14. November 2018Redesign Reporting Tasks
We have redesigned our Reporting Tasklist. In addition to Appnexus, DoubleClick for Publishers and One by AOL, we also offer a new adserver: Adition.
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07. November 2018Screenshot StackerWe have set up a stacker where you can upload and manage all screenshots.
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24. October 2018The Redesign Project continues…
We have completely redesigned the Service Tasklist and integrated it into our new UI.
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10. October 2018Viewability Rate
goTom pulls the viewability rate from the AdServer and shows the performance feedback in goTom.
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26. September 2018Pull Deal Data
We are now tracking deal data of Programmatic Deals and display them in the goTom interface. This information is updated every hour and helps with monitoring.
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12. September 2018Activity Dashboard
With the new Activity Dashboard you can see at a glance what the internal activities in goTom look like. In addition, we have expanded the Production Tasklist with new functions.
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03. September 2018Another interface at goTom: SAP
Billing data can now be transferred from goTom to SAP. Based on a simple and fast XML export of all data, the collaboration between goTom and SAP can now be guaranteed.
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29. August 2018New Design of the Production Tasks
We have completely redesigned the Production Tasklist and integrated it into our new UI.
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02. August 2018The Budgetplanner is here!
If you’d like to plan your campaign with a budget, you can do it now with our Budgetplanner feature.
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18. July 2018Improvements in Deal Management
Programmatic Deals can now be set up with AdServers. Among other things, key values from DFP by Google and segments of AppNexus are available.
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11. July 2018Slack Integration
goTom now delivers all orders including the link that were created on the day before to the Slack Channel.
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27. June 2018AppNexus API
The AppNexus adserver can now be connected to goTom. Just as with DFP and One by AoL, we offer a standard interface for this purpose.
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14. May 2018Graph Reports
Our graph reports are updated every minute and also available in the same way as the excel report but with real time data.
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27. April 2018Monitoring Dashboard
We put an end to the suspicious campaign monitoring. Customers with activated AdServer plugin can now track their campaign delivery in real time. In addition, we have optimized the settings of the VAT rates and the invoice language.
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28. March 2018Deal Management for Publishers
Forget spreadsheets! We’ve developed the world’s first solution that brings together revenues from programmatic and direct bookings deals.
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21. February 2018File UploadDocuments can now be added to customers and campaigns. Add order files, contracts or screenshots to retrieve all necessary information directly from goTom.
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22. November 2017Performance Improvement
Fasten your seat belts! We offer 25% faster user interface. In addition, from now on you can stay logged in to goTom for up to one week.
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18. October 2017VAT Rules, Campaign Comments
There is a new possibility to setup the VAT within goTom based on a Swiss VAT-Change by the 01.01.2018. Additionally we now allow to change comments on the booking confirmation sent by link.
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11. October 2017Reporting API, New Discount Rules, Campaign Confirmation
Statistics or reports created in goTom can be obtained via an open API. In addition, discounts can be re-arranged with rules and the campaign confirmation can be sent as a link.
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20. September 2017Export Graph Reports
Data on the graph reports in goTom can be exported directly from the graph area either as a data file or aggregated.
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19. September 2017New Languages DE / AT
goTom is now available in different German versions. German/Switzerland, German/Germany, German/Austria
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13. September 2017Budget graph with runtime data
The budget graph on the dashboard can also be viewed on a run-time basis with this update.
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25. July 2017Deleting campaigns
We extended the interface to the Adserver DFP by Google and ONE by AOL: from now on campaigns can be deleted directly in goTom.
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27. June 2017Campaign Reportings
Now campaign reports can be sent directly from goTom to customers. They receive a reporting link with updated adserver numbers on an hourly basis.
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09. May 2017New Support Base
We updated our software with an inApp-Help-Documentation. Now questions to features are answered directly in the application within an extensive documentation.
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03. May 2017SSP Integration
Via the interface to Google AdExchange all programmatic turnovers can now be reported on the existing customer base.
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25. April 2017Reporting Dashboards
Thousands of data records for sales statistics of customers or products can now be visualized graphically using various filter criteria and made available to the team.
The Team
We are a young and dynamic team with longstanding experience in the Swiss media industry and developing modern software solutions. The time-consuming and complex administration of online advertising motivated us to develop a SaaS solution that significantly simplifies day-to-day business.

Order processing of digital advertisement is complex and time consuming. That’s why we decided to change it.


Support our vision
We are constantly looking for new talents. Support our team and help us build an amazing product.
Together we will change the digital media sales.