Our history

Initially part of Tamedia, Switzerland’s biggest media group, goTom has developed into a well-known software for handling digital campaigns. While setting up a system for digital sales, we realized the issue of how time-consuming and complex the administration for digital jobs was and started to develop our own solution. We created a substantial Order Management System aligned with marketer’s needs. In 2015 we were given the chance to make the technology available to the entire market as an independent company.

The digital industry is growing and changing fast. But so are we...

  • 14. November 2018
    Redesign Reporting Tasks

    We have redesigned our Reporting Tasklist. In addition to Appnexus, DoubleClick for Publishers and One by AOL, we also offer a new adserver: Adition.

     

  • 07. November 2018
    Screenshot Stacker
    We have set up a stacker where you can upload and manage all screenshots.
  • 24. October 2018
    The Redesign Project continues…

    We have completely redesigned the Service Tasklist and integrated it into our new UI.

  • 10. October 2018
    Viewability Rate

    goTom pulls the viewability rate from the AdServer and shows the performance feedback in goTom.

  • 26. September 2018
    Pull Deal Data

    We are now tracking deal data of Programmatic Deals and display them in the goTom interface. This information is updated every hour and helps with monitoring.

  • 12. September 2018
    Activity Dashboard

    With the new Activity Dashboard you can see at a glance what the internal activities in goTom look like. In addition, we have expanded the Production Tasklist with new functions.

  • 03. September 2018
    Another interface at goTom: SAP

    Billing data can now be transferred from goTom to SAP. Based on a simple and fast XML export of all data, the collaboration between goTom and SAP can now be guaranteed.

  • 29. August 2018
    New Design of the Production Tasks

    We have completely redesigned the Production Tasklist and integrated it into our new UI.

  • 02. August 2018
    The Budgetplanner is here!

    If you’d like to plan your campaign with a budget, you can do it now with our Budgetplanner feature.

     

  • 18. July 2018
    Improvements in Deal Management

    Programmatic Deals can now be set up with AdServers. Among other things, key values from DFP by Google and segments of AppNexus are available.

  • 11. July 2018
    Slack Integration

    goTom now delivers all orders including the link that were created on the day before to the Slack Channel.

  • 27. June 2018
    AppNexus API

    The AppNexus adserver can now be connected to goTom. Just as with DFP and One by AoL, we offer a standard interface for this purpose.

  • 14. May 2018
    Graph Reports

    Our graph reports are updated every minute and also available in the same way as the excel report but with real time data.

  • 27. April 2018
    Monitoring Dashboard

    We put an end to the suspicious campaign monitoring. Customers with activated AdServer plugin can now track their campaign delivery in real time. In addition, we have optimized the settings of the VAT rates and the invoice language.

  • 28. March 2018
    Deal Management for Publishers

    Forget spreadsheets! We’ve developed the world’s first solution that brings together revenues from programmatic and direct bookings deals.

  • 21. February 2018
    File Upload
    Documents can now be added to customers and campaigns. Add order files, contracts or screenshots to retrieve all necessary information directly from goTom.
  • 22. November 2017
    Performance Improvement

    Fasten your seat belts! We offer 25% faster user interface. In addition, from now on you can stay logged in to goTom for up to one week.

  • 18. October 2017
    VAT Rules, Campaign Comments

    There is a new possibility to setup the VAT within goTom based on a Swiss VAT-Change by the 01.01.2018. Additionally we now allow to change comments on the booking confirmation sent by link.

  • 11. October 2017
    Reporting API, New Discount Rules, Campaign Confirmation

    Statistics or reports created in goTom can be obtained via an open API. In addition, discounts can be re-arranged with rules and the campaign confirmation can be sent as a link.

  • 20. September 2017
    Export Graph Reports

    Data on the graph reports in goTom can be exported directly from the graph area either as a data file or aggregated.

  • 19. September 2017
    New Languages DE / AT

    goTom is now available in different German versions. German/Switzerland, German/Germany, German/Austria

  • 13. September 2017
    Budget graph with runtime data

    The budget graph on the dashboard can also be viewed on a run-time basis with this update.

  • 25. July 2017
    Deleting campaigns

    We extended the interface to the Adserver DFP by Google and ONE by AOL: from now on campaigns can be deleted directly in goTom.

  • 27. June 2017
    Campaign Reportings

    Now campaign reports can be sent directly from goTom to customers. They receive a reporting link with updated adserver numbers on an hourly basis.

  • 09. May 2017
    New Support Base

    We updated our software with an inApp-Help-Documentation. Now questions to features are answered directly in the application within an extensive documentation.

  • 03. May 2017
    SSP Integration

    Via the interface to Google AdExchange all programmatic turnovers can now be reported on the existing customer base.

  • 25. April 2017
    Reporting Dashboards

    Thousands of data records for sales statistics of customers or products can now be visualized graphically using various filter criteria and made available to the team.

The Founding Team

We are a young and dynamic team with longstanding experience in the Swiss media industry. The time-consuming and complex administration of online advertising motivated us to improve this by using state of the art technology.

The Founding Team

Order processing of digital advertisement is complex and time consuming. That’s why we decided to change it.

Christian Suter
Partner

Christian Suter

started the development of goTom and helped shaping the product from the beginning essentially. These days he supports the team as «Tech Brain» in consulting function.

Ginette Peter
Partner

Ginette Peter

knows her way around processes of administration and finances very well due to her longstanding experience in the Swiss media industry. She is responsible for the product management of the software.

Alban Grossenbacher
Partner

Alban Grossenbacher

previously worked in positions in the range of Ad Management, Product Management and lead the set up of a programmatic sales unit. Using this experience he supports the product development.

Mike Meier
CTO & Partner

Mike Meier

Switched to IT completely after 9 years in the media industry and managed software projects as a senior developer. As CTO he assures the operational performance of goTom and manages further development from the technical side.

Support our vision

We are constantly looking for new talents. Support our team and help us build an amazing product.
Together we will change the digital media sales.

Current Vacancies