Initially part of Tamedia, Switzerland’s biggest media group, goTom has developed into a well-known software for handling digital campaigns. While setting up a system for digital sales, we realized the issue of how time-consuming and complex the administration for digital jobs was and started to develop our own solution. We created a substantial Order Management System aligned with marketer’s needs. In 2015 we were given the chance to make the technology available to the entire market as an independent company.
The digital industry is growing and changing fast. But so are we...
12. September 2018Activity Dashboard
With the new Activity Dashboard you can see at a glance what the internal activities in goTom look like. In addition, we have expanded the Production Tasklist with new functions.
03. September 2018Another interface at goTom: SAP
Billing data can now be transferred from goTom to SAP. Based on a simple and fast XML export of all data, the collaboration between goTom and SAP can now be guaranteed.
29. August 2018New Design of the Production Tasks
We have completely redesigned the Production Tasklist and integrated it into our new UI.
02. August 2018The Budgetplanner is here!
If you’d like to plan your campaign with a budget, you can do it now with our Budgetplanner feature.
18. July 2018Improvements in Deal Management
Programmatic Deals can now be set up with AdServers. Among other things, key values from DFP by Google and segments of AppNexus are available.
11. July 2018Slack Integration
goTom now delivers all orders including the link that were created on the day before to the Slack Channel.
27. June 2018AppNexus API
The AppNexus adserver can now be connected to goTom. Just as with DFP and One by AoL, we offer a standard interface for this purpose.
14. May 2018Graph Reports
Our graph reports are updated every minute and also available in the same way as the excel report but with real time data.
27. April 2018Monitoring Dashboard
We put an end to the suspicious campaign monitoring. Customers with activated AdServer plugin can now track their campaign delivery in real time. In addition, we have optimized the settings of the VAT rates and the invoice language.
28. March 2018Deal Management for Publishers
Forget spreadsheets! We’ve developed the world’s first solution that brings together revenues from programmatic and direct bookings deals.
21. February 2018File UploadDocuments can now be added to customers and campaigns. Add order files, contracts or screenshots to retrieve all necessary information directly from goTom.
22. November 2017Performance Improvement
Fasten your seat belts! We offer 25% faster user interface. In addition, from now on you can stay logged in to goTom for up to one week.
18. October 2017VAT Rules, Campaign Comments
There is a new possibility to setup the VAT within goTom based on a Swiss VAT-Change by the 01.01.2018. Additionally we now allow to change comments on the booking confirmation sent by link.
11. October 2017Reporting API, New Discount Rules, Campaign Confirmation
Statistics or reports created in goTom can be obtained via an open API. In addition, discounts can be re-arranged with rules and the campaign confirmation can be sent as a link.
20. September 2017Export Graph Reports
Data on the graph reports in goTom can be exported directly from the graph area either as a data file or aggregated.
19. September 2017New Languages DE / AT
goTom is now available in different German versions. German/Switzerland, German/Germany, German/Austria
13. September 2017Budget graph with runtime data
The budget graph on the dashboard can also be viewed on a run-time basis with this update.
25. July 2017Deleting campaigns
We extended the interface to the Adserver DFP by Google and ONE by AOL: from now on campaigns can be deleted directly in goTom.
27. June 2017Campaign Reportings
Now campaign reports can be sent directly from goTom to customers. They receive a reporting link with updated adserver numbers on an hourly basis.
09. May 2017New Support Base
We updated our software with an inApp-Help-Documentation. Now questions to features are answered directly in the application within an extensive documentation.
03. May 2017SSP Integration
Via the interface to Google AdExchange all programmatic turnovers can now be reported on the existing customer base.
25. April 2017Reporting Dashboards
Thousands of data records for sales statistics of customers or products can now be visualized graphically using various filter criteria and made available to the team.
The Founding Team
We are a young and dynamic team with longstanding experience in the Swiss media industry. The time-consuming and complex administration of online advertising motivated us to improve this by using state of the art technology.
Order processing of digital advertisement is complex and time consuming. That’s why we decided to change it.