Initially part of TX Group, Switzerland’s biggest media group, goTom has developed into a well-known software for handling digital campaigns. While setting up a system for digital sales, we realized the issue of how time-consuming and complex the administration for digital jobs was and started to develop our own solution. In 2015 goTom AG was founded as an independent company to make the technology available to the entire market. Today, goTom is a widely used software for processing digital campaigns.
The digital industry is growing and changing fast. But so are we...
11. May 2022Customer reporting: Upload documents
We implemented a document upload in customer reporting. Here, for example, further detailed reports can be uploaded and sent directly from goTom to the customers.
04. May 2022goTom now supports multiple ad servers as standard
The ad server module is now compatible with several ad servers by default, without the need for customizing.
04. May 2022GDALI Line Items for Xandr
Xandr introduces new line item types and has thus made major changes to the ad server API. The new API has now been implemented by goTom.
29. September 2021Automatic discount corrections
This feature allows discount adjustments of customer discounts to be made automatically on all desired campaigns.
22. September 2021Corporate Logic
It is now also possible to maintain corporate groups in CRM. The discount conditions added for the group are then automatically applied to the associated customers.
22. September 2021Agency Discount
As of today, discounts can also be added at the agency level. New campaigns that are linked to this agency will then automatically be discounted accordingly.
22. September 2021Product Live-Update
This allows changes to products (e.g. adding new placements or adjusting distribution keys) to be transmitted to flights already entered in goTom and in the ad server.
We are a young and dynamic team with longstanding experience in the Swiss media industry and developing modern software solutions. The time-consuming and complex administration of online advertising motivated us to develop a SaaS solution that significantly simplifies day-to-day business.
Order processing of digital advertisement is complex and time consuming. That’s why we decided to change it.