Initially part of TX Group, Switzerland’s biggest media group, goTom has developed into a well-known software for handling digital campaigns. While setting up a system for digital sales, we realized the issue of how time-consuming and complex the administration for digital jobs was and started to develop our own solution. In 2015 goTom AG was founded as an independent company to make the technology available to the entire market. Today, goTom is a widely used software for processing digital campaigns.
The digital industry is growing and changing fast. But so are we...
21. December 2022Freely configurable customer reporting templates
The desired performance values can now be flexibly defined for specific reporting templates.
21. December 2022Column configuration for graph report exports
It is now possible to select which columns are to be exported. The settings can be saved for future reports.
30. November 2022Graph export as Excel file
Graph reports can now be exported directly as Excel files.
30. November 2022Master/Companion for Google Ad Manager
We have extended the interface to the ad server with two functions. Now combined formats can be pushed as Companion and Master. In addition, the daily price is also transferred correctly.
07. September 2022Document Redesign
The documents have received a redesign. The content remains the same but the layout is now much more modern and vivid. The adjustments have been implemented for the web view as well as for the PDF.
07. September 2022Video Performance Monitoring
Video campaigns can now also be checked in the monitoring. KPIs such as views, viewability rate, and other values are now also displayed in the dashboard.
07. September 2022Campaign API Extention
It is now possible to create flights from a third-party system via our API in goTom. All products as well as e.g. key values are available for this. goTom then transfers the flights to the ad server and the billing system.
11. May 2022Customer reporting: Upload documents
We implemented a document upload in customer reporting. Here, for example, further detailed reports can be uploaded and sent directly from goTom to the customers.
04. May 2022goTom now supports multiple ad servers as standard
The ad server module is now compatible with several ad servers by default, without the need for customizing.
04. May 2022GDALI Line Items for Xandr
Xandr introduces new line item types and has thus made major changes to the ad server API. The new API has now been implemented by goTom.
29. September 2021Automatic discount corrections
This feature allows discount adjustments of customer discounts to be made automatically on all desired campaigns.
22. September 2021Corporate Logic
It is now also possible to maintain corporate groups in CRM. The discount conditions added for the group are then automatically applied to the associated customers.
22. September 2021Agency Discount
As of today, discounts can also be added at the agency level. New campaigns that are linked to this agency will then automatically be discounted accordingly.
22. September 2021Product Live-Update
This allows changes to products (e.g. adding new placements or adjusting distribution keys) to be transmitted to flights already entered in goTom and in the ad server.
We are a young and dynamic team with longstanding experience in the Swiss media industry and developing modern software solutions. The time-consuming and complex administration of online advertising motivated us to develop a SaaS solution that significantly simplifies day-to-day business.
Order processing of digital advertisement is complex and time consuming. That’s why we decided to change it.
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