Initially part of Tamedia, Switzerland’s biggest media group, goTom has developed into a well-known software for handling digital campaigns. While setting up a system for digital sales, we realized the issue of how time-consuming and complex the administration for digital jobs was and started to develop our own solution. We created a substantial Order Management System aligned with marketer’s needs. In 2015 we were given the chance to make the technology available to the entire market as an independent company.
The digital industry is growing and changing fast. But so are we...
25. July 2017Deleting campaigns
We extended the interface to the Adserver DFP by Google and ONE by AOL: from now on campaigns can be deleted directly in goTom.
27. June 2017Campaign Reportings
Now campaign reports can be sent directly from goTom to customers. They receive a reporting link with updated adserver numbers on an hourly basis.
09. May 2017New Support Base
We updated our software with an inApp-Help-Documentation. Now questions to features are answered directly in the application within an extensive documentation.
03. May 2017SSP Integration
Via the interface to Google AdExchange all programmatic turnovers can now be reported on the existing customer base.
25. April 2017Reporting Dashboards
Thousands of data records for sales statistics of customers or products can now be visualized graphically using various filter criteria and made available to the team.
The Founding Team
We are a young and dynamic team with longstanding experience in the Swiss media industry. The time-consuming and complex administration of online advertising motivated us to improve this by using state of the art technology.
Order processing of digital advertisement is complex and time consuming. That’s why we decided to change it.