A Milestone in Digital Transformation: Wort & Bild Verlag Adopts goTom’s Comprehensive SaaS Solution

Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the comprehensive SaaS solution from goTom. This step marks an important milestone for the publisher, which now benefits from the innovative features and efficient process optimization of the CRM and OMS solution.

A Milestone in Digital Transformation: Wort & Bild Verlag Adopts goTom’s Comprehensive SaaS Solution

Before the collaboration started, Wort & Bild Verlag and goTom conducted an extensive proof-of-concept project to test the software in detail and verify the publisher’s requirements. Following the subsequent successful onboarding, Wort & Bild Verlag now uses the Marketer solution and thus the full solution from goTom, including interfaces to Google Ad Manager and SAP.

“We are very pleased that with Wort & Bild Verlag we have gained another renowned publishing house with enormous reach as a customer,” said Donjeta Maloki, Team Lead Account Management at goTom. “By integrating into the existing system environment, the cross-media marketing organization benefits from automated processes. The pleasant and respectful collaboration rounds off the successful project.”

The implementation of the goTom solution enables Wort & Bild Verlag to optimize the management and marketing of their products, leading to a more efficient and targeted way of working. Florian Gieseke, Head of Customer & Brand Solutions at Wort & Bild Verlag, says:

With goTom, we have found the right solution for our campaign management. The central solution allows us to book, implement, and optimize our digital campaigns. We particularly appreciate the intuitive application of the tool, the quick and uncomplicated handling of our customers’ needs and requests, as well as the flexible integration into our digital system landscape. A great milestone in the context of the ‘cross-medialization’ of Wort & Bild Verlag’s marketing. With goTom, we have not only found a new tool but also a friendly team for future successful collaboration.

Florian Gieseke Florian Gieseke Head of Customer & Brand Solutions at Wort & Bild Verlag

We look forward to further collaboration and the exciting developments that await us.

Wort & Bild Verlag, based in Baierbrunn near Munich, is the leading provider of health media in Germany. The brands stand for high editorial quality, serious and independent journalism, and great popularity among users. As a partner of pharmacies, the high health value and expert advice in pharmacies are always at the forefront. Wort & Bild Verlag publishes Apotheken Umschau, ELTERN, Diabetes Ratgeber, Senioren Ratgeber, Ärztlicher Ratgeber, medizini, and HausArzt-PatientenMagazin. Current podcasts and video formats explain important health topics. The publisher reaches around 25 million readers and users monthly in print and online.