CRM & Order Management

The ad sales
management platform
for future-ready teams

goTom makes complex ad sales management simple. Streamline your workflows, free up your teams' time, and focus more on what really matters.

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One Platform, zero chaos

Unify your Ad Ops and boost efficiency – all in one powerful platform

Managing digital advertising is messy when data and tools are scattered. From CRM and finance to reporting, insertion orders, and programmatic campaigns, goTom unifies it all. Our API-first, full-stack platform reduces errors, increases productivity, and lets your team focus on driving results.

SMART ADTECH SOLUTIONS, SMARTER RESULTS

AI-powered key features that actually make your lives easier

Explore how our products make ad sales workflows smoother, give you full visibility, and cut down on manual work. Our specialized CRM, precision-driven Order Management, and AI Sales Agent are built to automate the heavy lifting across every role and industry. Whether you use them as a unified ecosystem or as standalone solutions, goTom eliminates manual overhead from the first pitch to the final invoice.

CRM

Centralize client and lead data, tasks, activities, and opportunities. With advanced sales automation, goTom lets your sales team focus on what really matters – building relationships and growing revenue.

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Order Management

goTom’s Order Management is built to handle your entire booking lifecycle while seamlessly connecting to your ad servers and SSPs. From automated inventory forecasts and instant line-item creation to one-click reporting – manual campaign management is a thing of the past.

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Sales Agent

Empower your team with their new favorite colleague: a native Sales Agent that turns complex briefings into tailored proposals in seconds. While it eliminates the friction of manual campaign setup, our AdCP-ready infrastructure also enables your inventory to be discovered and booked automatically by Buying Agents.

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full AUTOMATION, TOTAL VISIBILITY, real CONTROL

See beyond the usual limit, just like our customers

Multi-channel campaigns are exciting — until you have to plan, sell, or invoice them. goTom streamlines the entire process, enabling teams to boost revenue, optimize performance, and deliver the kind of client experience that truly scales.

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VOICES THAT INSPIRE, RESULTS THAT MATTER

Get inspired by our customers’ success stories!

With goTom, we efficiently optimize our digital advertising campaigns. The intuitive user interface and reliable performance enable us to significantly improve our workflow.

Sara Näf

Director Media Services

Ringier

With goTom, we’ve been able to merge four separate countries into one OMS ecosystem. This enables our goals of streamlining processes and ways of working – while not sacrificing, but increasing the quality we put out to the customer.

Sebastian Lindberg

Head of Ad Ops

Vend

The system supports a high degree of automation and accelerates the process speed in campaigning. In particular, the initial booking in the ad server has significantly increased in speed, which has greatly relieved our capacities.

Jenny Schweneker

Head of Digital Advertising

RND

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Complex ad sales does not have to be chaotic. We developed goTom as an out-of-the-box solution to streamline workflows, connect data and teams, and ultimately prepare our clients for an AI-driven future.